For Writers: Email Presence
When I started searching for publishers a few years ago, there weren't many of them who mentioned having an online presence. I was always under the impression your publisher would help you with your professional presence and promotion when you were signed for publication. In the last few months of reading and research, more companies are requiring writers to have their own marketing plans and online presence; many requesting an established online presence. Thankfully before this all came about, I jumped the gun and started with my web presence while I'm still penning my book and well before I even started editing. I figured that would be the easy thing to keep up on while I was writing and somehow someone would stumble upon it and think I was interesting enough to follow. I mean, how hard could it possibly be to create an online presence? That's easy! Put it out there and you're gold! Write a bunch of stuff in a blog, post on Twitter and you're set. Easy Peasy.